Logo design
Company
Hopi
Pages designed
YEAR
2020
ABOUT THE Company
Hopi is an online platform designed to cater to the unique needs of pregnant women and new parents. The company aims to simplify the search for maternity workshops by providing a user-friendly interface that connects users with relevant and nearby resources.
ABOUT THE PROJECT
The project involved creating a distinctive and meaningful logo for Hopi that would embody the essence of parenthood and the platform’s commitment to providing valuable resources. The chosen logo, a blue sea horse, was carefully crafted to evoke a sense of calm, trust, and the nurturing qualities associated with the marine creature. The design aimed to resonate with the target audience of expectant and new parents, establishing a visual identity that would set Hopi apart in the competitive online space.
Problem To solve
The challenge was to develop a logo that not only reflected the nurturing aspects of parenthood but also conveyed the platform’s mission to simplify the process of finding maternity workshops. The goal was to create a visually appealing and memorable symbol that would instill trust in users and make the platform easily recognizable amidst the myriad of online services available to parents.
My role
Graphic Designer
KEY Results
The collaboration resulted in the successful creation of the blue sea horse logo. The logo effectively communicates the platform’s focus on support, trust, and community for expectant and new parents.