Biospringer is a global industry leader specializing in the development of yeast-based solutions for innovative food products. Their extensive portfolio ranges from meat and cheese replacements to snack foods and beyond.
As a UX/UI Designer, I had the privilege of collaborating with Biospringer on several projects focused on enhancing the user experience of several critical pages on their website. These pages included the ‘About Biospringer’ page and other content-heavy pages, each playing an important role in conveying the brand’s expertise within the food industry.
The primary challenge for this project was to revamp content-heavy pages to make them not only informative but also visually engaging and attractive. Biospringer recognized the need to retain user engagement and ensure that visitors would be inclined to explore the extensive information they offered.
Visual Designer
This case study highlights how I addressed the challenge of transforming content-heavy pages into visually appealing and user-friendly sections on the Biospringer website. It emphasizes my role, key results, and the impact of the redesign, showcasing my skills and expertise as a UX/UI and visual Designer.
The design process for this project was pretty straightforward and almost the same for every web page I created for Biospringer. I was given a brief and the copywriting content at the beginning of the project and from then, I was able to start working on the first version of the web page. I used the existing pages of the website as references to keep coherence on the website. The client and I would then have several back-and-forth discussions while I was improving the design and delivering several versions.
I perfected myself in building animations and communicating with developers, for them to be able to deliver a code as close to the prototype as possible.
On this project, there was no design system really established for this brand which made the creation of the web pages a bit more hazardous, requiring more back and forth with the client.