Coaching website design & web development
Company
Point perf
Pages designed
YEAR
2022
ABOUT THE Company
Point Perf is a coaching small business, dedicated to working with athletes who aspire to elevate their performance. The owner’s mission is to provide athletes with structured and guided practice to help them reach their goals.
ABOUT THE PROJECT
Point Perf had traditionally acquired new clients solely through networking. However, with the implementation of a new social media marketing strategy, the need arose for an online platform to showcase their services, facilitate user engagement, and enhance visibility through organic search.
Problem To solve
The client had a clear vision for the website:
A Home Page to communicate expertise and philosophy, an About Page to provide insight into the business, a page to showcase running and triathlon camps (for the future) and a Contact Page for easy user communication.
My role
I took on a dual role as both a web designer and web developer, using WordPress to bring this project to life.
KEY Results
After several weeks of hard work, the website was successfully launched, and the impact was significant: The website attracted 10 new athletes to Point Perf. Each new athlete committed to at least a year of coaching, resulting in over €20,000 in profit for the year 2022.