Philips Hue web & app UX
Company
Philips Hue, Signify
Pages designed
YEAR
2022-2025
ABOUT THE Company
Philips Hue is the leader in premium smart lighting and recently launched their security products to become a smart home company.
ABOUT THE PROJECT
I worked for the eCommerce website, on divers projects:
- Introducing new products or services
- Attracting a wider audience to the website
- Improving the performance of sales pages
- Improving key flows leading to better conversion
I also contributed to the recent improvement projects on the Hue app, which are not live yet.
Problem To solve
My main goal was to translate business requests into experiences that would not compromise the experience of the user on the website or app.
My role
I’ve been working as a UX Designer for the eCommerce site philips-hue.com for more than 2 years and recently transitioned to be a UX Designer for the Hue mobile app.
KEY Results
Regarding the projects mentioned above, here are some key results:
- Introducing new products or services → Successful introductions with high sales.
- Attracting a wider audience to the website → Increase of engagement rate.
- Improving the performance of sales pages → Increase of sales during the biggest sale of the year by 33%.