Zero Waste Zone is your gateway to a sustainable online delivery service. Committed to environmental responsibility, they provide a curated selection of eco-friendly, reusable, recyclable, and compostable products. From fresh produce to cosmetics, their diverse range is designed to meet the daily needs of environmentally conscious consumers.
Back in 2020, I got to play around with the design for Zero Waste Zone. The goal? Make it a breeze for you to shop responsibly. An online store where you can hop from veggies to your fave shampoo, all while feeling good about it. No eco-jargon, just straightforward, easy shopping.
Managing a vast SKU inventory demanded efficient product categorization. The user interface optimally balances this complexity, presenting a clear, intuitive path for users to traverse. While eco-friendly services are gaining traction, our design ensures users grasp our distinctive approach and service availability.
UX -UI Designer
In my capacity as a UX-UI Designer, I sought to bridge functionality and sustainability. The design seamlessly integrates features for easy navigation, transparent communication of our service model, and a user-friendly interface for brands seeking collaboration.
This project was one of my initial projects in making my portfolio post-university. Reflecting on it now, some aspects could have been enhanced, such as the checkout forms, UI elements, and overall site features. Despite these considerations, I recognize a robust foundation was established, successfully addressing key UX challenges.
This project was not only a project focused on improving my UX UI skills but also my Graphic Design skills. Indeed, at the time I was passionate about alternative and sustainable living so I had the idea to make a brand identity for a zero-waste company (maybe mine in the future, who knows). After playing around with the brand identity, I wanted to go a step further and imagine how the website would look like.